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February 20 | 12:15 - 13:00
Clock Tower Square
Hogdzin Lam, Thimphu, Bhutan
Choeying Jatsho, popularly known as Acho Choeying is the creator of B-Pop (Bhutanese Popular) music and the owner of M-Studio. Known for discovering and promoting young talents. Although Acho Choeying has been in the music scene for just 3 years, he has produced over a 100 songs, several hits but more importantly he has started a wave of new generation music enthusiasts with his tagline “Spread the Love :-)”
His project M Studio, functioning as a record label, studio and platform, is the undisputed voice of Bhutan’s ‘B-Pop’, in other words popular music. Despite being founded over 3 years ago, the group is home to many of Bhutan’s emerging artists and it provides all those talented and passionate musicians in the country with adequate recording facilities, multimedia support and promotion. There are 17 artists on their official roster with music spanning from mainstream pop, rock, hip-hop and EDM.